UPDATE: I’ve started a weekly newsletter, Sounds Profitable, part of the Podnews network, where I cover podcast adtech like the article below. Please consider subscribing!

Have you ever wondered how accurate location targeting can really get in podcast advertising? The dream of targeting a specific individual or even a household is such a strong narrative across all forms of digital advertising, but what can you really do with just an IP address?

Working With What We’ve Got

Your podcast player of choice (Spotify, Apple, Google Podcasts, etc) exists as the primary interface between listeners and the hosting platform. Whether on your mobile device, installed on…


UPDATE: I’ve started a weekly newsletter, Sounds Profitable, part of the Podnews network, where I cover podcast adtech like the article below. Please consider subscribing!

Third party impression tracking is almost mandatory now in digital advertising while almost wholly ignored in podcasting. When implemented in podcasting, we can often see significant impression discrepancies between ad server and tag vendor, without a clear understanding of why. This post outlines this issue and presents a solution for solving this problem for good.

What type of impression tracking tags are supported

If you choose to move forward with third party tracking in podcasting, there’s a real low bar for what the…

Bryan Barletta

He/Him. Podcast ad tech by day, dungeon master by night. https://www.linkedin.com/in/bryanbarletta/

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